CURRENT METHODS OF PROMOTING A HOTEL PRODUCT

  • Badma-Khalgaeva Ailana Financial University under the Government of the Russian Federation, Moscow, Russia
DOI: https://doi.org/10.25728/econbull.2023.1.6-badmahalgaeva
Keywords: glamping, promotion channels, marketing, consumer behavior

Abstract

The article discusses current ways to promote glamping in modern conditions. Statistical justifications of the choice of a particular channel for attracting consumers are given. The target audience for the considered glamping "Arshan" has been identified and justified. Changes in consumer behavior over the past year have been identified.

Published
2023-05-14
Issue
Vol. 4 No. 1 (2023): Economic Bulletin of ICS RAS
Section
Маркетинг