INNOVATIVE DEVELOPMENT OF THE CREATIVE INDUSTRIES MARKET

Abstract

The article examines the role of creative industries in the context of innovative development of the Russian economy. It is proved that creativity is a key factor in the innovative development of the economy and society as a whole. The creative economy encompasses all industries that are based on creative activity. In developed countries, the importance of creative industries is constantly growing, they are not only a profitable sector of the economy, but also a strategic direction for improving competitiveness, productivity, employment and sustainable economic growth. The rapid development of the mentioned creative industries can possibly lead to the development of a positive external economic effect and, due to its wide spread, ensure a relatively high level of competitiveness in the field of innovation activity in other sectors of the national economy. Using the potential of creative industries will contribute to the innovative development of the economy and a quick exit from the crisis phase. The place of Russia in terms of the level of innovative development has been determined. The performance indicators of the creative industries of Russia are analyzed. The main problems hindering the development of creative industries are identified. The directions of development of the creative economy are proposed.