METHODOLOGY OF ECONOMIC FORECASTING OF EFFICIENCY OF JOINT INNOVATIVE ACTIVITY OF ENTERPRISES IN THE GLOBAL MARKET

Abstract

Despite the economic and political crises of 2022-2023, international innovation activity continues to develop. The changes that have taken place have led to a reorientation of the markets. Western companies have become suspicious of Russian investments, which indicates a decrease in the confidence of the Western market in Russian capital, which led to an increase in transactions in independent and unbiased markets, such as the Arab Emirates, Saudi Arabia. This has led to the influx of Russian capital and Russian companies to these countries, the expansion of their entrepreneurial sphere and the growth of business opportunities. Thus, among the potential partners for Russian companies, many small enterprises have appeared that were not previously known in the Russian environment, which entails additional opportunities, but also additional risks. Russian companies need to competently evaluate new young innovative enterprises in order to make decisions about cooperation and strategic partnership. This article discusses the methodology of economic forecasting of the effectiveness of joint innovation activities of small and medium-sized enterprises in the conditions of the emergence of new markets.