THE SERVICE SECTOR BETWEEN ECONOMY AND MEDIA: THE ROLE OF INTEGRATION IN ACHIEVING SUSTAINABLE DEVELOPMENT

Abstract

The service sector plays a key role in the economic and social development of countries, serving as the foundation for economic growth and job creation. In turn, the media (mass media) serves as an important tool for disseminating information, increasing transparency, and raising public awareness about the significance of this sector. This article examines the interconnection between the economy and the media in the context of the development of the service sector, and emphasizes the importance of this connection for achieving sustainable development goals.