THE IMPACT OF THE MEDIA SECTOR ON THE ECONOMY: THE ROLE OF MEDIA IN STIMULATING ECONOMIC GROWTH AND SUSTAINABLE DEVELOPMENT

Abstract

The relationship between the media and the economy represents an interdependent system. The media play a key role in stimulating investments, promoting financial literacy, and building trust in the economic environment while exerting a psychological influence on markets. At the same time, the economy impacts the media sector through funding, advertising budgets, and demand for content. Understanding this interconnection is crucial for developing strategies that leverage the media’s potential to stimulate economic growth and sustainable development. This article examines the key aspects of the interaction between these sectors and their role in achieving global progress