OPTIMIZING DIGITAL MARKETING: MISTAKES AND RECOMMENDATIONS

  • Filippov Ivan Russian Foreign Trade Academy, Ministry of Economic Development of the Russian Federation, Moscow, Russia
Keywords: digital marketing, digital tools, target audience, media planning, budget

Abstract

The article discusses typical mistakes made by companies when implementing digital marketing strategies. The authors offer effective solutions to overcome these mistakes. The paper systematizes modern digital marketing tools. The factors influencing the choice of these tools are also analyzed.

Published
2025-08-17
Issue
Vol. 6 No. 2 (2025): Economic Bulletin of ICS RAS
Section
Marketing