WAYS AND MEANS OF INCREASING THE EFFICIENCY OF FIRM MANAGEMENT

Abstract

Improving management efficiency plays a key role for enterprises of any size, from small businesses to large corporations. It is a driving force for growth, competitiveness and sustainability in a dynamic market environment. Effective company management requires an integrated approach that includes various methods and tools. The article discusses modern management methods in companies, such as strategic planning, budgeting, management by objectives, quality management, balanced scorecard, project management, risk management, as well as the use of Agile and Scrum principles in the development of products and services; implementation of CRM systems for customer relationship management to automate processes, improve customer service, increase sales and enhance loyalty. Ways and means of improving management efficiency at enterprises of various sizes are analyzed using the example of IE Shultz D.A. and JSC International Airport Magnitogorsk. The problems arising in the management process are identified and solutions are proposed aimed at optimizing business processes, reducing risks and increasing competitiveness. The pros and cons of the proposed approaches are considered, as well as development prospects in the context of the enterprises under consideration.