THE ROLE OF EXHIBITION ACTIVITIES IN SHAPING THE IMAGE OF THE REGION

  • ecadmin ecadmin Russian State Humanitarian University, Moscow, Russian Federation
Keywords: exhibition activity, image of the region, territorial branding, investments, marketing of the territory

Abstract

The article is devoted to the analysis of the role of exhibition activities in the formation of a positive image of the region. The classification of exhibitions, their key functions and significance in territorial branding are considered, special attention is paid to the factors of image formation in the region.

Published
2025-10-03
Issue
Vol. 6 No. 3 (2025): Economic Bulletin of ICS RAS
Section
Marketing