STRENGTHENING COMPANY BRANDS THROUGH CO-BRANDING
Keywords:
joint branding, strategy, internal environment of the company, external environment of the company
Abstract
The article discusses the key aspects of the external and internal environment of the company OOO «Tvoe». The author of the article pays special attention to the organizational and economic characteristics of the company. The article outlines the opportunities that open up to OOO «Tvoe» in the context of using joint branding. In addition, the article contains a number of recommendations aimed at the effective implementation and use of joint branding in OOO «Tvoe».
Published
2025-10-03
Section
Marketing
