CIRCULAR ECONOMY IN EVENT ORGANIZATION: A ZERO-WASTE FESTIVAL MODEL FOR EFKO COMPANY'S ORGANIC PRODUCTS ON X5 GROUP RETAIL PREMISES

Abstract

The article presents a comprehensive analysis of the economic and environmental efficiency of a zero-waste organic products festival model implemented on the premises of the X5 Group retail network with the participation of EFKO company. The authors highlight key advantages of the circular approach, including a 42% reduction in operational costs, an achieved efficiency coefficient of 0.93, and an 84-90% reduction in environmental footprint. Particular attention is paid to the synergistic effect for all project participants: strengthening the retailer's ESG positioning, enhancing the manufacturer's brand, and fostering a culture of conscious consumption. The analysis demonstrates that the developed model shows not only environmental but also economic feasibility, confirmed by comparative calculations of traditional and circular event scenarios. The potential for scaling the model to other retail formats and product categories is emphasized. In conclusion, practical recommendations are provided for implementing circular economy principles in event management, including a system for reusable packaging, organized waste separation, and composting. The article is based on corporate reporting data, economic-mathematical modeling methods, and life cycle assessment (LCA), making it relevant for developing sustainable business models in retail and the event industry.