PHOTOGRAPHY TECHNIQUES IN ADVERTISING USING FASHION PHOTOGRAPHY AS AN EXAMPLE

Abstract

This article details the importance of fashion photography for advertising fashion brands. The problem of the article is relevant, since there is a limited amount of material on this topic. Most authors consider the significance of photography in general in advertising and PR (Public Relations). The theme of photography for the fashion world remains fully unsolved. Research work is aimed at studying fashion photography in the world of advertising. The article provides examples of legendary shots for high fashion houses, which are considered the standard of fashion photography.