CONSUMER PERCEPTION OF CORONAVIRUS VACCINATION

Abstract

In May-June 2021, the authors of the article conducted a study on the topic: "The attitude of Russians to vaccination against coronavirus." The article provides an analysis of the data obtained in the context of comparative results of other similar studies and defines further directions of research in this area. The main reason for the insufficient coverage of the population of the Russian Federation during the vaccination campaign is distrust of vaccination; the article provides recommendations for further informing the population about all aspects of vaccination.