ANALYSIS OF THE TOURIST ATTRACTIVENESS OF THE NORTH OSSETIA REGION FOR THE CREATION OF BRANDED TOURISM

Abstract

The tourism and hospitality industry continues to suffer colossal economic losses due to the ongoing coronavirus disease (Covid-19) pandemic. However, the current situation presented a unique chance to market participants for the development of domestic tourism: small but authentic regions of Russia. The purpose of this article is to analyze North Ossetia for the development of gastronomic tourism in the region. The criteria for evaluating North Ossetia as a tourist destination were identified. The resource base of the region was analyzed in accordance with the selected type of tourism. Moreover, a SWOT analysis of the territory was carried out for the creation and development of the gastronomic direction.