HR BRAND DEVELOPMENT IN THE BANKING SECTOR: POST-PANDEMIC TRENDS

  • Kleymenova Anastasia G.V. Plekhanov Russian University of Economics, Moscow, Russia
  • Lukina Anastasia G.V. Plekhanov Russian University of Economics, Moscow, Russia
DOI: https://doi.org/10.25728/econbull.2021.4.3-kleymenova
Keywords: HR brand, employer brand, COVID-19 pandemic, personnel, financial industry, bank

Abstract

The article examines the impact of the COVID-19 pandemic on the development of an HR brand, examines modern practices in building an employer brand for organizations in the financial industry. The key trends in the development of the HR brand and its components in banking organizations have been identified.

Published
2021-12-30
Issue
Vol. 2 No. 4 (2021): Economic Bulletin of IPU RAS
Section
Менеджмент