THE TRANSFORMATION OF DIGITAL MARKETING IN THE COVID-19 PANDEMIC ERA

Abstract

The authors of thise review article researches the conditions and trends shaping digital marketing transformation in the era of the Covid-19 pandemic. Joining to the researchers who differentiate Internet marketing and digital marketing, the authors identify six main trends that allow both to authenticate digital marketing and explain the reasons for its formation and its characteristics that determine, which are features and development prospects. At the same time, digital marketing itself and its technologies create new opportunities for the socialization of marketing activities and the development of communication capabilities of marketing activities aimed at developing partnership At the same time, digital marketing itself and its technologies create new opportunities for the development of marketing activities, its strategies in the field of developing partnerships with consumers.