WHICH CONSUMER CONDUCT PATTERNS CONSTITUTE THE FORMATION OF A CIRCULAR ECONOMY? EMPIRICAL RESEARCH RESULTS

Abstract

The article describes the results of an empirical study of consumer readiness to change some established behavioral practices in the field of energy conservation. The transition to new models of energy consumption is an important part of the formation and development of a circular economy, and therefore the incentives and barriers for such a transition require a more detailed study.The study showed that, in contrast to waste management practices, energy conservation practices are well known to respondents and are often used in everyday life. The main incentives for using traditional energy conservation practices are financial. At the same time, for a well-off stratum of the population, some of the energy-saving practices do not seem appropriate. This suggests that energy saving promotion programs should shift the focus from financial issues to the environmental component - the value and importance of energy conservation, even in the absence of financial incentives for such practices. In addition, there is a lack of awareness among respondents about other options for energy saving, in addition to traditional practices