OPERATING MODELS OF LARGEST ELECTRONIC MARKETPLACES IN CHINA: SYSTEM INTEGRATION AND PROSPECTS OF DEVELOPMENT

  • Ivanov Evgeny V.A. Trapeznikov Institute of Control Sciences of Russian Academy of Sciences, Moscow, Novosibirsk State University, Novosibirsk
  • Ma Na Novosibirsk State University, Novosibirsk
Keywords: international electronic trade, transboundary electronic trade of the China and the Russia, operating models of electronic trade

Abstract

Paper contains an estimation of dynamics and value of transboundary electronic trade of Russia and China. In addition, authors formalized and described operating models of business-activity for the largest Chinese electronic trading platforms. Based on the results of the analysis, offers on possibility of realization of experience of the Chinese companies for the Russian market of electronic trade were formulated.

Published
2022-06-29
Section
Innovation management