MODERN TRENDS OF THE GLOBAL AND RUSSIAN CONFECTIONERY MARKET

Abstract

This article discusses the trends in the development of the world and Russian confectionery market. The confectionery market is the fastest growing in the FMCG group, as well as making the second largest contribution to the growth of the FMCG food market. The Russian confectionery market has a number of similarities and differences with the world market. It is important for manufacturers to follow trends in both the Russian and international markets to meet the needs of the consumer. Using various inclusions and fillings corresponding to modern trends, manufacturers can attract the attention of the consumer and remain competitive in the confectionery market.