FEATURES OF CREATION AND PROMOTION OF ECO HOTELS AND GLAMPINGS IN THE MOSCOW REGION

Abstract

The study considers the organization and promotion of eco hotels in Russia, namely the Moscow region, to minimize the negative impact on the environment. The history of the emergence of eco hotels and glampings, the principles and norms that this type of habitation must comply with in order to be considered environmentally friendly are considered. Based on statistical data, Russia's position in the world ranking of the spread of eco-friendly recreation was studied, along with Moscow's positions in the ranking of the country's regions. The main advantages and disadvantages of glampings are determined, which must be considered when building eco hotels. The article describes the results of a survey of respondents-residents of Moscow and the Moscow region on the topic of ecotourism and reveals their attitude to the spread of eco-friendly hotels, as well as their interest in reducing consumption. As a result, recommendations were made to attract the target audience to eco-friendly recreation in glamping.